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Dan Heath, co-author of "Made to Stick: Why Some Ideas Survive and Others Die"
Started by davideckoff · 4 months ago
<IMG height=195 alt="Made to Stick photo" hspace=5 src="http://www.madetostick.com/images/site_03.gif" width=150 align=right>I recently attended a presentation by Dan Heath, co-author of the best selling book "Made to Stick". Here is a summary of the most interesting things I heard about why some ideas thrive
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